“We are just at the start – reversing trends and norms that have been baked into the planning and design of lower density housing for 40 years or more will take time. The industry needs to regain the confidence to innovate at scale and lose the aversion to risk that generates so many anonymous outcomes. House by Urban Splash is already a long way ahead with this and I believe we will only get stronger with time - this is the beginning of the journey.”

Passionate about environmental design principles, Tom plans to put green design at the heart of all aspects of architecture at House by Urban Splash. This will involve a range of threads including research and development, employing best practice tools in the design process, and increasing communication about environmental aspects to customers and other stakeholders.

Tom continued: “Many homeowners have a deep understanding of environmental issues that as a society we face today. Our generation are now asking ‘what can we do?’ and a large part of the answer is in choices we make as consumers. Since a home is often the biggest purchase most of us make, it is one of the ways in which we can be most impactful in our life choices. Homes that require less energy to run are great, and homes created from environmentally friendly, low carbon materials are even better.

“The Live Well by Design proposition encapsulates a set of core values, environmental imperatives and social ambitions from which we can create great neighbourhoods and communities. I am so looking forward to joining the team at House and working to make better design and better places an attainable reality for more people in the UK.”

House by Urban Splash co-founder Jonathan Falkingham concluded “I am delighted that Tom has joined the senior team as Director of Architecture, this is a critical appointment for the business and Tom’s skill and experience will play a key role in helping deliver on our mission to Live Well By Design.”