At Northstowe, this means homebuyers will be able to explore the homes coming up for completion, delve into the rich history of the location, and explore the future vision for our contemporary Fenland village, via a combination of touchscreen displays, virtual reality, architectural models and bespoke publications.

The totemic pitched roof also acts as beacon, directing visitors into the new site with minimal signage and establishing a burgeoning sense of place for a brand new neighbourhood.

The Pavilion is the physical embodiment of our brand; we’re all about ultra-sustainable, beautiful, modern design by award-winning architects, and the Pavilion embodies all of these things. Visitors will have an immersive brand experience with an emphasis on materiality, adaptability, natural light and open space - just like the homes we create.

We hope that the Pavilion will now become our ambassador building for the House by Urban Splash brand; it’s a concept we want to roll out across the country, and you’ll see our Pavilion at the centre of every major new House site. Watch this space...