“Our partners in Japan, Sekisui House, the largest and most sustainable homebuilder in the world, has only ever built modular houses – and they’ve been going for 60 years,” Jonathan said.

“They’re seen to be the highest quality homes you can buy with a great reputation.

“And it’s the same with many other countries across Europe as well.

“There’s a lot of prefabrication across Europe, so I think we’ve got a really unique issue in Britain about tackling the perception that modular design and prefab isn’t as good as traditional – but it is, it's even better.”

“I think what I’d like people to understand over time is that with prefabrication and modular design you get better quality homes with better building standards, full stop,” Jonathan said.

“If you’re buying a brand new car, you wouldn’t want to see it being built in a field, in the rain, with workers eating fish and chips in the passenger’s seat while it’s being built.

“With our homes you get the reassurance that they’re being built inside our clean, dry factory, with meticulous precision, in a controlled environment.”

Find your brand-new House by Urban Splash home at East Float, Wirral Waters, Birkenhead, or at Port Loop, Birmingham.