Reimagining the sales suite; House by Urban Splash launches CLT Pavilion at Northstowe
The modern housebuilder House by Urban Splash has reimagined the sales suite, unveiling a striking pavilion at Inholm, Northstowe. The landmark modular building, designed by award-winning architecture practice shedkm, offers an immersive brand experience for the new urban village, radically rethinking how a housing sales suite should look and feel. As its ambassador building, the House by Urban Splash pavilion exploits the possibilities of CLT construction and sustainable design, creating a raw but warm space with a bold geometric form and soaring roof.
The House by Urban Splash pavilion will be integral to every major new House site, up and down the country, with the totemic pitched roof providing an immediately recognisable emblem for the brand. The pavilion will also represent the first point of contact for potential homebuyers, creating a space where homebuyers can get a true feeling of living inside a House home, with an emphasis on materiality, adaptability, natural light and open space.
Oliver Wigglesworth, Head of Design at House by Urban Splash, comments: ‘House is all about ultra-sustainable, beautiful, modern design by award-winning architects, and the pavilion embodies all of these things, reflecting our ‘Live Well by Design’ philosophy. The pavilion is part of our mission to do things differently, and continually raise the bar.’