Constructed from black-painted radiata pine CLT (with an outer layer of Larch for extra durability), and an exposed timber interior, the pavilion will provide a state-of the-art combined reception and multi-media exhibition space, alongside a remote workspace and sales suite. Within the Northstowe pavilion homebuyers will be able to explore the homes coming up for completion at Inholm, delve into the rich history of the location, and explore the future vision for the contemporary Fenland village, via a combination of touchscreen displays, virtual reality, architectural models and bespoke publications. By making architecture the hero, traditional brand signage at the pavilion will be minimal.

Ian Killick, Director at shedkm comments: ‘Our brief was to create a building that personifies the brand. Our design response uses a bold, graphic outline, making the stand-alone pavilion so recognisable, there is little need for signage beyond it. Instead, wherever a pavilion appears, across the UK, the building becomes the brand.’

Championing the sustainable vision of House by Urban Splash, the pavilion has been designed and engineered to produce zero fabrication waste. Continuing its light environmental touch, its structural components are prefabricated, and can be delivered by a single truck, and assembled in under a week. Designed flexibly, to remain in situ for up to five years, the stand-alone timber structures can be fully retrofitted and repurposed, or disassembled and rebuilt in a new location, making each one 100% recyclable.

The first pavilion to complete is now on site at Northstowe, with sales of homes at Northstowe commencing this month. The next pavilion to complete will be at Wirral Waters, Birkenhead, in 2021.